Africa’s largest mobile network operator MTN Group has taken steps into the Metaverse by purchasing 144 virtual plots.
MTN purchased the lands from Africarare, the first African Virtual Reality Metaverse featuring digital land. The purchase will see MTN owning 144 plots of virtual land with an overall area of 12x12m.
Bernice Samuels, MTN’s Group Executive for Marketing said, “This is an exciting moment for us as we lead businesses on the continent to enter the metaverse marketplace. This is exactly what our Ambition 2025 strategy is premised on – leveraging trends that amplify consumer’s digital experiences and engagement. We have always been at the forefront of technological and digital changes and we remain alive to the exciting opportunities the metaverse presents for us and our customers’’.
The company said with its presence in the Metaverse, it will seek to increase its customer attractiveness through a series of experiences merged with consumer passion points, like gaming and music.
The Metaverse is dubbed as the next level of the Internet that will allow users to be active participants.
Companies interest in the Metaverse real estate has skyrocketed ever since Facebook rebranded to Meta and announced that it is building its own version of the Metaverse.
Last year, Nike that it would create a new virtual world, Nikeland, on the Metaverse platform Roblox.
The company said Nikeland will consist of stadiums, fields, and arenas, where players can compete in virtual games.
The players will even be able to dress their avatars in the latest Nike sneakers and apparel, which they will purchase at a virtual shop in the platform.