Uganda Registration Services Bureau (URSB) Registrar General, Mercy Kainobwisho has won the inaugural Africa Brand Leadership Award. The award recognises corporate, industry, and public service leaders who have been a catalyst for the growth and development of made-in-Africa brands.
While announcing Kainobwisho’s award, Thebe Ikalefeng, the Founder and Chairman of Brand Africa wrote, “We are very pleased to inform you that our committee has unanimously agreed that in recognition of your work in driving and championing the intellectual property of Ugandan and broadly African brands through your work, we will be honoured to celebrate you with our inaugural Africa Brand Leadership Excellence award.”
Ikalafeng further said it was important for Africa as a continent to recognise that brands and individuals that drive the growth, reputation, and competitive identity of nations inspire a brand-led African renaissance to transform the continent’s image, and drive its competitiveness and inspire its growth. On average only 20 per cent of the brands Africans admire are made in Africa. In 2022, African brands rebounded to a 17 per cent share of the Top 100 brands in Africa.
Across the continent, Nike is the #1 brand overall, MTN, the #1 African brand, GT Bank is the #1 financial services brand, DStv is the #1 media brand, and Dangote the #1 brand that symbolises African pride. In 2021, Coca-Cola, Mukwano, NBS, Centenary Bank, and MTN led the rankings as the Best Brands in Uganda.