Kenya’s number one telecommunication company Safaricom, have launched the M-Pesa Super App. The predominant function of the app is to provide a revamped customer experience for all Safaricom services. The app will provide customers with a simple, fun, secure and convenient digital solution.
During the virtual launch, Safaricom CEO Peter Ndegwa said the company is introducing a Mini-App functionality, which means businesses will have apps where they can renew licences, manage and pay their bills, interact with suppliers, and much more.
“The M-Pesa business app will enable and empower them with powerful tools to manage and grow their businesses. Ultimately, our aim is that for every Sh1 a business collects on M-Pesa, they should be able to make an extra Sh5,” Ndegwa said.
The Telco is now taking a strong focus on apps, building a strong digital ecosystem for their customers. Ndegwa said that beyond simply collecting payments, businesses can pay for supplies, pay wages, buy from other businesses and can use the money a customer pays immediately; they do not have to wait days or hours for payments to settle.
“We recognised that there was a need to go beyond just payment collections for our business customers. The first thing we did was introduce an online portal where customers could apply for Lipa Na M-Pesa Tills and Paybills,” Ndegwa said.
The new M-PESA App further consolidates all of Safaricom services, including buy data, bill manager and M-PESA Global under one location. This allows users the convenience of conducting several functions without leaving the ecosystem.
This is further strengthened by the integration of frequently-used services from third-party providers into the App. Users can make payments for county services, transport, banks, utilities, retailers and restaurants that have dedicated widgets on the App.
The new app is expected to increase M-PESA global’ s market reach and presence among users that increasingly access more of their social, work and entertainment needs through the numerous apps available in the ecosystem.