Equity Group in partnership with the Kenyan government on Monday launched a trade mission to support local entrepreneurs to invest in the Democratic Republic of Congo (DRC). Dubbed Kenya-DRC Trade Mission 2021, the initiative will see 200 entrepreneurs in the agro-processing business seek investment opportunities in DRC. The Group’s Managing Director and CEO Dr James Mwangi said the initiative would provide incentives to entrepreneurs with interests in processing, packaging and exporting.
“As a Group, we realise the power of the regional and continental market and it is this spirit that prompted us to promote the regionalisation of Kenyan businesses and the businesses in the Great Lakes Region. We have gained enough experience in the markets we operate in, we commit to using this knowledge to support businesses that are looking to venture into DRC and the larger East and Central Africa region,” Mwangi said.
Mwangi added that the “platform would help encourage networking, benchmarking of business opportunities and sharing market insights.” Kenya’s Ambassador to DRC, George Masafu said the initiative would help boost cross-border trade. “This partnership is committed to unlocking the business by addressing existing barriers such as regulatory or trade that exist between the two countries in order to open up cross border trade,” Amb Masafu stated.
Equity Group is the biggest bank in asset base in the Great Lakes region.