African e-commerce platform, Jumia has launched it’s Black Friday sale event which is expected to be the biggest sale of the year with millions of discounts and deals available on the platform.
The Jumia Black Friday campaign is dubbed ‘Kila Siku ni Friday’ and will run throughout the month of November with the aim of encouraging consumers to shop online daily on the platform. In the past years, Jumia has been pushing different products at crazy offers.
This time around, the e-commerce platform has amazed everyone with their main deal as they will be selling 5 cows throughout the month at around a dollar each (Ksh. 100 per cow). The cow(s) will be sold to individuals with the fastest fingers; those who will login to the Jumia app and be the first to complete the purchase.
Normally, a freshian cow (which is what Jumia are offering), goes for $1792. Kenyans will be hooked to their phones hoping that they would purchase a cow at the lowest price anyone can ever think of.
In partnership with thousands of sellers and brands, Jumia will offer consumers a wide assortment of products at the best prices. Jumia Africa Index 2021 saw a consumer shift to groceries and everyday essentials since the COVID-19 pandemic, a trend that will also reflect in this year’s Black Friday.
Other categories expected to have mind-blowing deals include home and living, beauty, fashion, food delivery, and phones.
Speaking to a CIO Africa reporter at the launch of the campaign, Jumia Africa CEO Sam Chappatte said that the company is looking strengthen its presence in rural Kenya as well because they are the biggest target of the ‘Milk cow at a dollar’ deal.
“Black Friday is our biggest event of the year. Every year we try to bring something new & exciting for our customers – which helps bring new customers into online shopping & build the category. It is also a special time of year for our sellers & partners – as they can do really well, building up savings for the festive season. This year’s top deals will include all of our Kenyan consumer’s everyday favorites – for example 5kgs of Jogoo Unga @149 (that’s 40%+ off). Come join the party!” Chappatte added.
The campaign, which runs from November 5th to 26th November, is the biggest sale of the year in partnership with brands like Equity Bank, Xiaomi, L’oreal (Garnier), PRK (Beefeater), RB (Harpic), Johnie Walker, Hisense, Adidas among others.
“In the past, we have offered some lucky customers Kuku for Ksh 100 and Mbuzi ya thao (Ksh 1000), and now for the first time we bring you cows for only 100 bob on Jumia!”, Chappatte said, emphasizing that there will be limited stock available – but millions of deals to choose from.
App only Black Friday deals will include: discount vouchers, flash sales, Free Delivery from top brands and crazy give-aways – for those customers who download the Jumia App ahead of the campaign.