Digital Adverts Ltd, fintech’s fastest-growing company celebrated its first anniversary in Kampala. Built for financial inclusion, Martin Musinguzi, CEO, Digital Advert Ltd, says this is a dream come true. It comes with an application that acts as a special purpose vehicle to enable online merchants and clients to try and grow revenue at any time and anywhere.
“We are here to disrupt technology and the advertising industry but also, make advertising less costly to all the businesses in Uganda and the world at large. We are on Google Play and the Apple store which are all accessed worldwide.”
In addition, he said the company is also soon unveiling an e-commerce platform where people can purchase goods at a subsidised price to ease the way of doing business in an ever-changing world economy.
Joyce Nabossa Ssebugwawo, State Minister for ICT and National Guidance, said globally fintech is playing an outsized role in disaggregating the financial services value chain in fundamental ways, making it more customer-centric, nimble and efficient. She likened Digital Adverts Ltd App to a Swiss Army knife.
“It’s a magic tool that subscribers use to get many things done. With technology, the applications are being used by providers to attack the maddening inefficiencies in financial services delivery, finding vulnerabilities around risk, cost, and customer experience that have made transactions seamless. What it means is I can now piece together the best set of services in a new and convenient way.”
John Babirukamu, Digital Marketing Consultant, said Ugandans using the internet grew to 13.9 million in January 2022, a rise of 31 per cent since 2020, with a population growth of 3.02 per cent. At this rate, he said, “half the Ugandan population will be online by 2035.” Babirukamu added that with a combined drop in data and smartphone prices, access will switch from getting people online to enabling services for the online. “I can guarantee that taxes, application for everything, banking and payments will become virtual, reflecting on the revolution.”