Opera, the company behind the Opera Mini browser has announced its strategy to be part of the world cup. The world cup is arguably the most followed sports event in the world and a lot of technology companies have played their part in promotion of the game and growing digital transformation around the world.
Opera announced its ‘Shake and Win’ campaign, dedicated to the world cup, with over $300,000 in prizes headlining the contest. The company has upgraded its browser with new football related features and games. With the ‘Shake and Win’ app, users will have a chance to become part of the winning team during this football season.
To participate, users need to shake their phones to have a chance at winning daily prizes. Opera has also updated the browser to display live scores for every match so that users don’t miss a single goal, and created a Predictor game that offers further prizes for those who are ready to test their football knowledge by correctly entering the scores for group stage matches.
“It is again time to celebrate the biggest football feast of 2022. We know a big part of our user base loves football, so we’ve taken a multi-faceted approach to celebrating with them by providing live scores at their fingertips, and allowing users to win valuable prizes simply by shaking their phone,” said Jørgen Arnesen, EVP Mobile at Opera.
Opera has always shared a passion for football with Opera users, bringing football-focused products to the market such as the Apex Football app and website, which now has over 12M users.
Going live on November 20th and available until the end of the tournament, the contest will allow everyone to enjoy the World Cup no matter where they are by giving them the chance to win prizes including airtime by popular providers (including MTN, Safaricom, Airtel, and AirtelTigo and many more), cash prizes and brand-new phones.
In addition to Shake and Win, Opera has also launched the Predictor game so that fans can more closely participate in the football fun. As with Shake and Win, users can access the Predictor game through designated sections within Opera Mini and Apex Football. Once at the landing page, users are invited to enter their predictions for six selected group stage matches.
Estimating the scores could also be made easier through a final innovation – the addition of live scores to the Opera Mini homepage, just in time for the start of the action.