Fintech start-up Finclusion Group is now known as Fin. Its subsidiaries in its core markets will be following suit: Fin Kenya (formerly: TrustGro); Fin Tanzania (formerly: Fikia Finance) and Fin South Africa (with its products now being SmartAdvance by Fin, NiftyCredit by Fin, NiftyCover by Fin, MediFin and e-Fin).
With this step, the company is consolidating its footprint across Africa under one identity and highlighting its ambition to be the leading international neobank across Eastern and Southern Africa.
Tonderai Mutesva, Co-Founder and Co-CEO of Fin, says, “This brand integration is an important step in cementing Fin as the leader in the neobanking space in East and Southern Africa. We have fantastic leadership and a strong team across our markets, and with our joint brand and platform, we will continue to expand.”
Alongside announcing the brand integration across its markets, the company is also announcing a further equity injection to fuel growth. Fin is adding $2 million in equity funding to its $20 million round.
This funding is led by existing investors Leonard Stiegeler, who is also joining the board of the company, as well as Sudeep Ramnani and Jai Mahtani. The funding will be used to add new, fully-integrated territories to its business and develop new offerings, specifically in support of microfinance banks wanting to offer more financial services with the help of Fin.
The Fin team across Africa has even chosen a new slogan; Simply Smarter Finance.
Timothy Nuy, Co-Founder and Co-CEO of Fin, says, “Fin has been created by a team with proven experience in the African fintech space. I am delighted that our platform can extend this expertise and useful financial tools to our partners.”
Like other neobanks, Fin is already active across the credit, insurance, BNPL and other financial services space. By presenting its services under one name, the company ensures that its quality offering and customer support are instantly recognised.
The brand integration is meant to facilitate Fin’s planned expansion into new markets come 2023. It will also highlight its quality services to microfinance banks in its markets. Fin will soon offer services to these microfinance banks to enhance their value proposition to customers. The technology behind this offering will be known as Fin Connect and is supported by Fin’s earlier acquisition of the microfinance technology services provider, Awamo.
Fin will continue to support adjacent businesses in the space through its venture portfolio. Fin Ventures is focused on funding entrepreneurs and start-ups in Africa within the credit and banking space. These ventures are independently run but can benefit from the company’s expertise. One such venture is mTek-Services, a leading digital insurer in Kenya.