Microsoft and OpenAI are reportedly collaborating to incorporate the artificial intelligence behind ChatGPT into a version of Bing.
According to a report by The Information, Microsoft intends to use the new AI program to answer search queries on Bing and may roll out the service to users as earlier as May. The Company reportedly reached an agreement with OpenAI to incorporate some aspects of GPT into Bing as part of its $1 billion investment in the San Francisco-based AI research company back in 2019.
In contrast to traditional search engines like Bing and Google, which provide lists of links or snippets from web pages in response to search queries, ChatGPT offers AI-generated responses. The chatbot has gained popularity for its ability to engage in conversation with users, provide personalized responses, write essays, and code, and even provide guidance on tasks like cooking among other functionalities.
The AI-powered chatbot, which was released on November 30, 2020, and quickly gained widespread popularity, has prompted search engine companies to reevaluate their business models. Soon after its launch, Google CEO Sundar Pichai reportedly ordered the company’s employees to redirect their efforts towards addressing the threat ChatGPT poses to the search engine business.
Although ChatGPT has received praise from users, critics have noted that its responses to queries are frequently flawed and can propagate misinformation. Additionally, the chatbot is unable to verify its responses, which can lead to the production of offensive content that may be perceived as racist or sexist.