Unilever, Google Cloud Announce Five-Year AI Partnership

Unilever and Google Cloud have entered into a five-year strategic partnership aimed at accelerating Unilever’s business transformation through advanced artificial intelligence, data, cloud platforms, and next-generation marketing capabilities.

The collaboration is expected to drive growth and strengthen consumer engagement across Unilever’s global brand portfolio, including Dove, Vaseline, and Hellmann’s. By leveraging Google Cloud technologies such as its enterprise AI platform, Vertex AI, Unilever plans to build new capabilities in brand discovery, performance measurement, and AI-augmented marketing. The partnership seeks to redefine how consumer packaged goods are discovered and purchased as consumer journeys increasingly shift toward conversational and agentic AI-driven experiences.

As part of the agreement, Unilever will migrate its integrated data and cloud platforms to Google Cloud to establish an enterprise-wide, AI-first digital backbone. This foundation is intended to accelerate demand generation, transform data into actionable insights, and enable faster responses to market changes. It will also support the deployment of agentic workflows, intelligent systems capable of executing complex tasks across Unilever’s business operations.

“Technology has moved to the core of value creation at Unilever,” said Willem Uijen, Chief Supply Chain and Operations Officer at Unilever. “As brands are increasingly discovered and chosen in environments shaped by AI, we must lead this shift. This collaboration with Google Cloud sets a new level in how technology can power commerce and growth in the fast-moving consumer goods industry, ensuring Unilever is agile, fit for the future, and equipped to unlock value at every level of the company.”

Tara Brady, President, EMEA at Google Cloud, said the partnership goes beyond modernising legacy systems. “In partnering with Unilever as it boldly reimagines its business processes, we are not just modernising legacy systems; we are deploying our advanced models, such as Gemini, to create a system of intelligence that reasons, learns, and acts. This will set a new standard for agility and consumer engagement in the CPG sector.”

The collaboration will centre on three strategic pillars: developing agentic commerce and marketing intelligence capabilities, establishing an integrated data and cloud foundation for scalable AI deployment across the value chain, and accelerating the adoption of advanced AI technologies. Together, the companies aim to strengthen Unilever’s long-term competitiveness and set a new benchmark for AI-driven transformation in the global consumer goods industry.