TikTok Now Adding In-App Shopping

The world of social media apps are seemingly always in competition. Now, TikTok’s next move to compete with Facebook might be to add an in-app shopping feature, according to a new report from Bloomberg. The publication says that TikTok is itching to take a stand against Facebook, and is testing in-app sales in Europe by partnering with several brands, including UK-based streetwear company Hype.

This is not the first time TikTok has done something like this, they have made some shopping moves in the past, like giving creators the ability to sell merchandise through an integration with Teespring, partnering with Shopify, and reportedly working on some kind of live-video informercial product. No doubt, with the app’s visually appealing nature, Informercials would be a perfect match.

Shopping and TikTok seem like they could have a real peanut butter and jelly type of relationship. The bite-sized length and “stickiness” of TikTok videos seem perfectly suited for advertising, while the passive watching that TikTok encourages makes it easy to consume a lot of content.

So far, this shopping prototype doesn’t sound quite as video-focused as whatever informercial-style feature TikTok was previously considering, but It would not be surprising to see links to the hypothetical shopping tab littered throughout a brand or creator’s videos at some point in the future.