The reasons behind the popularity of social entrepreneurship are many. On the most basic level, there’s something inherently interesting and appealing about entrepreneurs and the stories of why and how they do what they do. People are attracted to social entrepreneurs for many of the same reasons that they find entrepreneurs like Steve Jobs so compelling. These extraordinary people come up with brilliant ideas and against all the odds to succeed at creating products and services that dramatically improve people’s lives.
But interest in this brand of business transcends the phenomenon of popularity and fascination with people. Social entrepreneurship signals the imperative to drive social change, and that, people, is the potential payoff. With its lasting, transformational benefit to society, that sets the field and its practitioners apart. It is an appealing construct precisely because it holds such high promise. If that promise is not fulfilled because too many “non-entrepreneurial” efforts are included in the process, then social entrepreneurship would fall into disrepute, and the kernel of truth will be lost.
Watch this for more insights into this intriguing brand of leadership and business.