Redington Expands Adobe Solutions Distribution In Africa

Redington has announced a new distributor partnership with Adobe aimed at expanding access to creative, design, and document cloud solutions across Africa.

The partnership will see Redington distribute Adobe’s Creative Cloud and Document Cloud offerings to customers across key African markets, targeting businesses, governments, and educational institutions seeking to strengthen digital transformation initiatives.

Through its channel ecosystem, Redington said it will provide services including licensing, implementation, training, and ongoing support to help organizations deploy and manage Adobe solutions more effectively.

According to Sayantan Dev, Global Head of Software Solutions Group at Redington Group, software is increasingly becoming central to how organizations operate and compete.

“Software has become the backbone of how modern businesses operate, scale, and compete,” said Sayantan Dev, Global Head of Software Solutions Group, Redington Group. “Our partnership with Adobe strengthens our software portfolio and enables organizations across Africa to adopt world-class creative and document management platforms with speed and confidence. By simplifying deployment, licensing, and enablement through our channel ecosystem, we are helping businesses turn software into a strategic advantage to enhance productivity, innovation, and customer engagement.”

The partnership comes as demand for digital collaboration, content creation, and document management tools continues to grow across Africa’s expanding digital economy. Redington noted that the continent’s young and increasingly tech-savvy population presents significant opportunities for the adoption of creative and document cloud technologies.

To support this growth, the company plans to equip its partner ecosystem with training, enablement programs, and localized support services designed to improve adoption and usage of Adobe technologies across different markets.

Jim Mathew, President, Africa at Redington, said the company intends to focus on localized support and partner readiness to address varying market needs across the continent.

“Africa’s growth story is deeply local, shaped by the realities of each market and the ambitions of its businesses,” said Jim Mathew, President, Africa, Redington. “This partnership with Adobe allows us to meet customers where they are, supporting adoption through training, partner readiness, and strong local support. Our focus is on turning access into outcomes, helping organizations across Africa Unlock Next by using digital tools in ways that are practical, relevant, and sustainable.”

Serkan Celik, Chief Executive Officer at TAEC, Redington Group, said the collaboration aligns with the company’s broader long-term strategy for Africa’s digital growth.

“Africa is entering a defining phase of its digital growth,” said Serkan Celik, Chief Executive Officer, TAEC, Redington Group. “By partnering with Adobe, we are strengthening the foundation needed to support this momentum at scale, combining global innovation with strong local presence. This collaboration reflects Redington’s long-term commitment to the region and our ambition to help African enterprises unlock next in their journey toward sustainable, globally competitive growth.”

Hishamul Hasheel, Vice President, Software Solutions Group, Africa at Redington, added that the partnership would help organizations consolidate fragmented software tools into more integrated platforms that support collaboration and operational efficiency.

“Technology delivers value only when it is applied with context and purpose,” said Hishamul Hasheel, Vice President, Software Solutions Group, Africa, Redington. “Through our partnership with Adobe, we are enabling businesses across Africa to move beyond fragmented tools and adopt integrated software platforms that enhance creativity, collaboration, and operational efficiency. By aligning the right technology with real business needs, we are helping organizations extract tangible value from software and Unlock Next in how they work, create, and engage.”

The agreement further strengthens Redington’s software portfolio and supports its broader “Unlock Next” strategy focused on driving digital transformation and improving access to enterprise technology solutions across Africa.