Oracle, a leading enterprise software company that offers a range of cloud-based applications and platforms, has signed sponsorship for the forthcoming premier marketing technology summit for the East Africa market.
Dubbed MarTech, the one-of-a-kind summit is themed to achieve marketing goals through technology and shall be hosted by CIO East Africa on 30th June 2021, from 9.00 AM EAT.
But why technology for marketing?
Now, marketing is important as it allows businesses to maintain long-lasting relationships with their customers. It is therefore not a one-time fix but an ongoing strategy that helps businesses flourish. With this in mind, technology comes in handy to help engage customers and engage them on what tweaks they need to be done to the products and services. This helps enhance customer satisfaction thus retention. MarTech is the general term for technology used to assist marketing teams to deliver their work efficiently.
Marketing technology makes organizations more efficient and effective. Technologies like data-driven marketing help businesses deal with new information and improve the quality of their products and services to keep up with changes in the marketing environment. It also improves the overall quality of the company data, so long as the database is cleaned often enough. Marketing technology also provides actionable insight into the return on investment (ROI) of the marketing efforts. At the heart of marketing technology is data.
Oracle is an enterprise software company that offers a range of cloud-based applications and platforms as well as hardware and services, to help companies improve their processes. It offers technology that is mostly used in the sphere of digital marketing, and for the optimization of all offline marketing channels. Its mission is to help businesses see data in new ways, discover insights, and unlock endless possibilities.
At the MarTech summit, Oracle will help organisations on how to innovate by applying enterprise expertise to solve business marketing problems.