Old Mutual Taps Agencify To Expand Digital Insurance Uptake

Old Mutual has entered into a strategic partnership with Agencify to strengthen and expand its digital insurance distribution and accelerate the adoption of technology-led sales models in Kenya.

The partnership will allow Old Mutual to leverage Agencify’s digital platform to support independent insurance agents, improve operational efficiency, and accelerate the rollout of insurance products through scalable, ecosystem-driven distribution models.

Agencify’s easy-to-use platform automates key insurance workflows, including client onboarding, policy administration, and customer engagement, allowing agents to operate more efficiently while enabling customers to access insurance products faster and more conveniently.

“Working with Agencify will allow us to expand our ability to connect with customers through innovative digital channels, while supporting agents with technology that improves efficiency, and service delivery and market reach,” said Japheth Ogalloh, Managing Director Old Mutual General Insurance.

The partnership reflects Old Mutual’s ongoing commitment to digital innovation and its broader ecosystem strategy, which focuses on collaborating with leading technology partners to enhance customer experience and extend distribution reach.

Commenting on the partnership, Ayisi Makatiani, the Group CEO (Caava Group) & Founder (Agencify), said: “This partnership is about empowering independent agents and enabling Old Mutual to scale efficiently. Instead of agents calling, emailing, or running around for statements and quotes, they can now log in on their mobile phones, access their customers, generate quotes, issue certificates within minutes, and have payments reconciled instantly into Old Mutual’s core system. Ultimately, it allows agents to spend less time on administrative chores and more time serving customers and selling more products.”

The partnership is expected to deepen insurance uptake in Kenya by making insurance more accessible, efficient, and responsive to customer needs.

By strengthening insurance agents’ role as a key intermediary in the industry and equipping them with digital tools that simplify distribution and enhance engagement, Old Mutual aims to lower barriers to access, reach underserved segments, and support broader growth in insurance penetration across the country.