Netflix, Nike Partner For Fitness Content

If you are a fitness buff, Christmas has come early. Netflix has partnered with the Nike Training Club for fitness programming. Knowing all the New Year’s resolutions that start with ‘this year I will lose weight,’ or ‘this year I will get fit,’ Netflix and Nike are certainly on point.

In their statement, Netflix begins by saying “It’s not always easy to motivate yourself to exercise, but the option to feel the burn and then directly transition into one of your favourite shows does have a certain appeal. And now, that’s exactly what you can do: Just before the new year, Netflix members will be able to stream fitness content from Nike Training Club for the first time ever.”

The Nike Training Club programme will have multiple episodes adding up to 30 hours of exercise sessions. These will be divided into, and released in, two batches, the first being:

Kickstart Fitness with the Basics (13 episodes)
Two Weeks to a Stronger Core (7 episodes)
Fall in Love with Vinyasa Yoga (6 episodes)
HIT & Strength with Tara (14 episodes)
Feel-Good Fitness (6 episodes)

These launch on 30 December 2022. All you have to do to find it is search ‘Nike.’

Home workouts are a booming industry. Acumen Research and Consulting published their report titled Home Fitness Market, Analysis Report and Region Forecast, 2022-2030. The home fitness market is expected to be worth $17.3 billion by 2030. Led by brands such as Beachbody On Demand, the creators of Insanity and PX90; Nike Training Club which will be brought to you by Netflix, Body by Blogilates whose YouTube channel has grown from fitness to apparel, Daily Burn, Glo and Jillian Michaels.

The research states that the growth factors are

The rise in obesity prevalence
The youth becoming increasingly health-conscious about their lifestyles
Government initiatives on health and fitness

The Nike Training Club is “The ultimate training partner, led by Nike’s premier certified trainers. The programming offers a range of options for people of all fitness levels, including strength training, yoga and high-intensity workouts.”

It is not clear whether Kenyans will benefit from this fitness streaming. The Nile Training Club doesn’t seem to cover this region and is only available in Egypt, Morocco, and South Africa. And Netflix has yet to indicate whether this will come at an extra cost or it will be part of your normal package.