MTN Nigeria has teamed up with ETAP, a mobility technology company that creates solutions and incentives to improve the automotive experience across Africa. The partnership is aimed at rewarding Nigerian drivers for maintaining good driving behaviour.
Leveraging ETAP’s game-changing app which uses advanced telematics to monitor driving behaviour, MTN customers in Nigeria will be able to earn Safe Driving Points that can be converted into vouchers for fuel, shopping vouchers and other exciting experiences. ETAP will also sponsor data for MTN customers to access the app so that it would not consume data from their existing allowance and it would continue to work if they run out of data.
MTN is currently one of the largest mobile network operators in Nigeria, connecting over 68 million people across the country with each other and to the world. As part of this partnership with ETAP, MTN customers will also get a free 35 point car inspection at AutoFast locations in Total filling stations, making it easier to keep their vehicles in the best condition.
ETAP also has a leaderboard where drivers are gamified to maintain good driving behaviour. Drivers can monitor the leaderboard in real time to get rewarded for driving better. In addition, drivers can also challenge each other on who the better driver is based on their leaderboard ranking.
According to Adia Sowho, the Chief Marketing Officer of MTN Nigeria, the aim is to connect MTN’s customers to exciting products and services that enable the best experiences.
“This partnership with ETAP aligns perfectly with this mission. We are excited to be working with this innovative company to inspire behaviour change on Nigerian roads and ultimately improve the day-to-day experience of millions of Nigerian,” Adia said.
On his part, Ibraheem Babalola, the CEO and founder of ETAP, said “beyond driving much-needed insurance penetration in Nigeria, we are committed to inspiring behaviour change on our roads. We strongly believe that our shared value insurance model combined with MTN’s vast reach has the potential to catalyse improved driving behaviour on Nigerian roads. We are thrilled to have partnered with arguably the biggest company in Nigeria and we are looking forward to working together to drive real change across the country.”