Mdundo x Safaricom Unveil Subscription Service

Mdundo in partnership with Safaricom PLC, has unveiled a new subscription service that will enable Kenyans to enjoy their favourite DJ Mixes at Ksh 5 per day, opening the door to accessing a treasure of music content affordably and conveniently.

The service, which is exclusive to Safaricom customers, can be accessed by registering via www.mdundo.com/djmixes after which customers can discover new artists or enjoy unlimited music downloads and fresh DJ mixes daily.

“Collaborating with Safaricom to introduce our subscription plan is a partnership that re-enforces our commitment to enriching lives through music. Together, we are unlocking amazing benefits for music and DJ Mixes enthusiasts. Our collaboration with Safaricom not only enhances the user experience but also underscores our shared vision of making music an integral part of everyday life,” says Martin Møller Nielsen, CEO of Mdundo.com.

With a strong user growth of 29.2 million monthly active users in September 2023, up from 21.5 million in September 2022 representing a 36 per cent growth, this shows Mdundo’s focus on its goals of delivering a locally relevant service and content for the 613 million mobile subscribers in Africa expected by 2025.

“Our goal is to provide Kenyans freedom, choice and control over the content they consume, and we are delighted to embark on this journey with Mdundo.com. This is a collaboration that shows our commitment to enhancing the digital music landscape and empowering our customers to enjoy their favourite music with ease and convenience,” said Fawzia Ali, Chief Consumer Business Officer, Safaricom PLC.

Safaricom, through in-house propositions such as Baze and Skiza, and partnerships with industry leaders including Mdundo.Com, remains committed to growing Kenya’s creative and music industry.

The partnership will unveil access to a wide library of licensed content for consumers, which will in turn benefit artists as well as build upon the ecosystem. This user experience and daily micro-payment are set on the bed of an auto-renew subscription package.

With a Kshs 5 daily subscription, adding up to an annual spend of around $11, it beats Spotify and YouTube Music. Its customer base of 30 million monthly active users, a catalogue of over 150,000 artists and royalties standing at $1.29 million in 2022 certainly give Mdundo an edge.