Elloe, a U.S.-based conversational commerce startup led by Kenyan tech entrepreneur Owen Sakawa, has acquired Flo by Saada nearly three months after raising more than $1 million in a pre-seed funding round led by institutional investors.
Flo by Saada is a Kenyan social commerce startup founded by Gerishon Mwaniki.
The acquisition of the startup, which launched in 2019 to enable small and medium enterprises to build solutions and process payments through USSD and programmable SMS, was completed for an undisclosed fee.
Through the acquisition, Elloe will be able to accelerate its next phase of growth by scaling operations for its corporate clients and expanding its footprint beyond its current operations in Kenya and the Philippines.
Commenting on the transaction, Elloe CEO and Founder Owen Sakawa said: “The addition of Flo by Saada technology is a natural extension of Elloe’s offerings and fits perfectly into Elloe’s strategy. It transforms customer interactions from simple communications to conversations across the entire spectrum of customer engagement points.”
He added that Elloe will be better positioned to meet customers’ evolving needs in the future as it continues to provide businesses with embedded commerce capabilities to simplify the way that they serve, connect with, and sell to their own customers from anywhere, on any channel.
Elloe was founded in 2021 by Sakawa, Abhijay Rao, and Aaron Madolora as a first-of-its-kind AI-powered, conversational commerce platform that allows small and medium enterprises to buy and sell products online across messaging platforms such as WhatsApp, Facebook Messenger, and Instagram.
With its proprietary technology that assists small businesses in managing their digital sales and customer service through an omnichannel platform that runs on messaging apps, the startup hopes to capitalize on opportunities in the $35-billion conversational commerce market, which has the potential to reach $130 billion by 2025 in emerging markets.