Kenyan agritech startup, iProcure, has recently secured $10.2 million in Series B funding, which it aims to use to grow its presence in Kenya and Uganda, and enter Tanzania.
This latest round includes $1.2 million debt, and and was led by Investisseurs & Partenaires (I&P), and it brings the total funding raised by iProcure, so far, to $17.2 million. Novastar Ventures. Ceniarth, and British International Investment (BII), which recently took part in Apollo Agriculture’s $40 million Series B fundraising, also participated in the round.
“We have built out a Pan-African distribution infrastructure, and we are using these funds to scale our operations in our two markets and to enter Tanzania. We’re also going to be allocating some of the resources towards introducing higher quality cheaper products that we are sourcing from international players,” said iProcure co-founder and chief data and growth officer, Stefano Carcoforo.
Carcoforo co-founded iProcure with Nicole Galletta (head of innovation), Patrick Wanjohi (chief technical officer) and Bernard Maingi (chief commercial officer).
Iprocure currently connects 5,000 agro-dealers to different manufacturers but this number is set to grow as it onboards more partners and retailers across the three markets, and as it doubles its distribution hubs to 20, boosting its last-mile delivery.
Agro-dealers are the focal point for suppliers hoping to introduce new products into Kenya’s input markets, as they are trusted by millions of farmers to be sources of sound agricultural advice. They are also well-spread across the country, giving them a broad coverage of farmer communities. Through agro-dealers, iProcure targets to double the reach of farmers to 2 million in the next one year.
The agritech provides the agro-dealers with an end-to-end Enterprise Resource Planning (ERP) system that operates from mobile devices, helping them manage their sourcing and distribution.
This technology has introduced new efficiencies that control the penetration of sub-standard supplies as retailers are able to source directly from certified manufacturers and distributors. By helping manage stock-outs, the agritech ultimately helps stabilize product prices for the benefit of both the sellers and end-users.
“The agro-dealers use our technology to keep track of their sales, process sales, to manage inventory, to place orders, and build CRMs that can help deploy loyalty programs to the farmers. It does everything they need. We provide a completely transparent system from the factory all the way down to the point when the farmer purchases the product,” said Carcoforo.
For added reach, iProcure plans to extend zero-interest credit to agro-dealers, increasing their ability to purchase the hardware required to use its ERP system. By plugging in more retailers to its system, iProcure will additionally, get access to data required to inform its growth strategy, including a buy-now-pay-later (BNPL) service currently in the pipeline.