Immersive Fan Experience At AFCON 2025

As the Africa Cup of Nations (AFCON) 2025 gets underway, the tournament atmosphere is extending well beyond stadium walls, with immersive fan zones and pop-up experiences brought by Tecno transforming public spaces in Casablanca and Rabat into vibrant hubs of football culture.

Located near key match venues and popular urban parks, these fan-focused activations have been designed to complement the live action on the pitch by offering supporters places to gather, interact, and celebrate the tournament together. Across the two cities, four experiential venues, combining pop-up spaces and open-access fan zones, are operating throughout the competition, ensuring that the AFCON experience is woven into daily city life.

Following the opening ceremony, the public spaces were opened to fans, shifting attention from formal kickoff events to hands-on engagement. The result has been a series of environments that prioritise participation, creativity and shared enjoyment, rather than one-off spectacles.

Technology Meets Football Culture

Rather than functioning as traditional retail outlets, the pop-up spaces near Mohammed V Stadium in Casablanca and Prince Moulay Abdellah Stadium in Rabat have been designed as interactive environments. Visitors are invited to explore digital experiences tied to photography, gaming, content creation and everyday smartphone use, with large screens and interactive stations translating abstract technology concepts into practical, real-world scenarios.

Fans are welcomed with guided experiences, light challenges and small giveaways, encouraging exploration and social interaction. The emphasis is on accessibility, allowing visitors to engage at their own pace and share moments organically with friends and online communities.

Adding a creative twist to the experience, a clothing-swap installation featuring jerseys representing all 24 AFCON teams allows supporters to showcase national allegiances while participating in a playful, fashion-inspired activity. Nearby, a prediction wall invites fans to map out tournament outcomes, sparking conversation, debate and photo-sharing around upcoming fixtures.

Community Spaces Beyond Match Days

In parallel, open fan zones at Anfa Park in Casablanca and OLM Souissi in Rabat are operating as inclusive community spaces throughout match days. Open to the public without tickets or registration, the zones cater to both dedicated supporters and casual passersby, reinforcing AFCON’s role as a shared cultural moment.

These areas feature relaxed activity zones, football skill challenges such as juggling and heading, and casual photo stations where fans can capture and print memories of the tournament. Performances blending African music, dance and freestyle football have added to the festive atmosphere, with scheduled activations on key dates during the competition.

By running simultaneously in Morocco’s two major cities and remaining active throughout the tournament, the fan zones and pop-up experiences offer continuity, giving supporters multiple touchpoints to engage with AFCON beyond the stadium experience.

As the competition progresses, these public activations continue to reflect how major sporting events are increasingly about more than the matches themselves. In Morocco, AFCON 2025 is unfolding not only on the pitch, but also across city streets, parks and gathering spaces—bringing football, culture and community together in everyday urban life.