FBN Holdings, a wholly owned subsidiary, has taken a major step to peel away from competitors, by developing a digital roadmap that involves providing digital solutions to the Nigerian insurance market.
Part of the plan includes a highly interactive website, with more Nigerians being connected digitally, the website will prove to be an easy to use platform.
Olumide Ibidapo, MD / CEO of FBN Insurance Brokers, said, “Recognizing that insurance is a solution everyone needs, we must continue to engage with the general public, paying particular attention to economically excluded segments. We are raising awareness as much as possible.”
In an interview with selected journalists, Ibidapo said the 21-year-old brokerage firm has partnered with other stakeholders to create more channels and means to reach more people. These channels and means will be digital solutions.
According to him, the business environment the company operates in is a very tough one, and to have navigated the tough terrain for more than 20 years is a testament to the management’s resilience and continuous reinvention, especially in the modern, digital era.
“We are happy to be making our input in nation development and this will continue and even get better years to come. At 21, we are proudly in a special league of elite companies from this part of the world. Today, there are over 500 insurance brokers listed and registered with NAICOM. That number might keep growing as long as the industry as a whole keeps performing, “he said.
Ibidapo noted that the insurance market potential in Nigeria was huge, adding that comparing insurance penetration and uptake rate in Nigeria with that of other African countries like South Africa, Kenya and Ghana, one would see that the company could be doing more.