Canon Central and North Africa has commenced its R-tour with the launch of two revolutionary products; EOS R3 and EOS R5 C. The company also showcased its newly introduced Powershot Zoom, the EOS R7 and EOS R10.
In the launch event, the company did a practical demonstration of the EOS R3 camera by travel journalist, Peter Ndungu.
Design and Perfomance
Canon has unveiled its pioneering products EOS R3 that offers all the familiarity and speed of Canon’s renowned EOS-1 series, but with the innovation and versatility of the pioneering EOS R system. With an innovative 24.1megapixel sensor, the EOS R3 gives an optimal balance of performance, resolution, and speed to offer news and sports photographers a camera to outperform and outpace the competition.
Likewise, The EOS R5 C is a powerful, hybrid cinema camera which combines the professional filmmaking features of the Cinema EOS range with the EOS R System’s photo capabilities. A high-resolution, full frame CMOS sensor, DIGIC X processor and the RF Mount, are the crucial three elements that enable high fidelity 8K capture, and 45 megapixels still photo capture at burst speeds up to 20 frames per second, all in a single body of the EOS R5 C.
Canon aspires to fortify its presence in Kenya by engaging directly with consumers and partners through the means of R-tour. In Kenya, the tour will bring together channel partners, selected professional photographers, social media influencers and media, among others to create a truly inspirational platform for its consumers to engage and interact.
“We are thrilled to launch R-tour in Kenya that serves as a very significant market to us. We have seen some exceptionally brilliant photographers come out of Kenya and some equally breath-taking and nerve-wracking photographs take birth from the WRC Safari Rally. Kenya is swiftly making its mark in sports and wildlife photography with the market evolving at a rapid pace. The R-tour gives us an opportunity to get closer to our customers, photographers, partners, fans and enthusiast who want to deep-dive into the world of photography but either lack resources or opportunities,” said Amine Djouahra, Director of Sales and Marketing, Canon Central and North Africa.
“Through the R-tour, we want to ensure that we create these micro-opportunities for all those interested in learning about Canon, its products or even photography in general that they can leverage on. For me, R-tour stands for building relations and that’s what we are here for in Kenya,” he added.
Canon envisions to continue engaging with end-users through a series of events including Photo walks, Masterclasses, Competitions, and Generation R Community events among others. The next R-tour from the company is anticipated to take place in Egypt.