Bites Connects Unilever FS Workforce  

Bites, an AI-powered knowledge-sharing solution has announced its collaboration with Unilever Food Solutions. This partnership will enhance real-time communication and streamline knowledge distribution for frontline teams. Using Bites’ integrated platform, Unilever FS created a professional communication and training layer on top of familiar channels such as SMS, WhatsApp, and MS Teams. It adds up to seamless and efficient connections with its distributed workforce. This partnership also introduces Bites 2.0, a platform which modernises workforce communication through a more intuitive approach to engaging frontline employees.

Unilever Food Solutions previously faced challenges in effectively reaching and engaging its frontline teams. Traditional systems with complex logins and unappealing content formats resulted in limited adoption. “We previously used another solution that provided low engagement rates and an outdated user experience among our frontline employees,” shared Doron Zilberstein, Managing Director at Unilever Food Solutions. “Since implementing Bites, our engagement rates have soared to over 90 per cent. This transformation has not only improved internal communication but has also positively impacted our sales performance.”

Bites’ distinction lies in its direct integration with existing communication tools, allowing companies to connect with employees without requiring additional applications. Its AI-powered tools enable creating and sharing engaging, bite-sized knowledge units within employees’ everyday communication channels, making knowledge-sharing effortless and accessible as part of their routine.

“Some things just don’t make sense anymore,” stated Tal Nagler Almog, Co-Founder and COO at Bites. “Expecting frontline employees to interact with outdated systems simply doesn’t align with how they operate today. Our partnership with Unilever underscores the need for a more intuitive approach. With it, we’re delivering a comprehensive platform for effective knowledge sharing and workforce empowerment.”

Bites has evolved into a holistic, AI-powered platform following its successful $10 million extended seed funding round. Bites 2.0 allows organisations to effortlessly transform outdated materials—such as lengthy PDFs and presentations—into dynamic, TikTok-style videos that employees can access instantly without disrupting their workflow. By streamlining knowledge distribution, it enables employees to bring new products and processes to market faster. With custom workflows, Bites 2.0 also supports onboarding, skill development, and compliance by providing tailored knowledge at the right time, enhancing both engagement and career progression.

Additionally, the platform’s AI-driven knowledge feed allows employees to search for information in real time using natural language, embedding knowledge acquisition seamlessly into their daily tasks. Insights into employee engagement enable organizations to tie knowledge-sharing efforts directly to measurable performance metrics such as sales growth and compliance improvements. By reducing training costs and facilitating direct knowledge distribution, this partnership has created significant operational efficiencies for businesses.

This is a win for Bites. They already partnered with major industry players such as Amazon, Red Bull, and Decathlon.