ASK Tech Ventures Launches ODIGO CMS In Africa

ASK Tech Ventures has launched ODIGO CMS in Africa, bringing a digital platform for managing field operations, distributed teams and activities across multiple locations.

The platform is designed to give businesses a central system for planning field activities, managing workforces, recording activity and generating reports. It targets sectors and operations involving sales representatives, promoters, merchandisers, field agents and other teams working across different locations.

The launch comes as African businesses increasingly use digital tools to manage operations as they expand across markets. However, the adoption of technology for business processes remains uneven across the continent. According to the GSMA, mobile technologies contributed $240 billion to Africa’s economy in 2025, equivalent to 7.8% of the continent’s GDP. In Kenya, the information and communication sector grew by 4.8% in 2025, according to the Kenya National Bureau of Statistics.

At the same time, World Bank research has found that African firms continue to lag businesses in other regions in their intensity of digital technology use, despite evidence linking digital adoption with improvements in productivity, sales and employment. ODIGO CMS is aimed at one aspect of this challenge, providing businesses with greater visibility over activities taking place outside their central offices.

“As businesses scale, the distance between the person making the decision and the person executing it becomes a real management challenge,” said Vikas Mehta, Founder and CEO, ASK Tech Ventures.

The platform brings together planning, workforce management, field activity, evidence collection and reporting in one system. It can be used for sales and distribution, retail execution, brand activations, merchandising, field research and audits. For businesses operating across multiple cities or countries, such systems can provide managers with information on where activities are taking place, when they occur and whether they have met predefined requirements.

“We are bringing ODIGO to Africa because we see a very practical opportunity to give businesses greater visibility and control over that last mile of execution. The objective is simple: help management move from assumptions and fragmented reports to better information and better decisions,” Mehta added.

ODIGO CMS was developed by TalentBridge Technologies and has previously been deployed in markets in South and Southeast Asia. ASK Tech Ventures is working with TalentBridge to introduce the platform to African businesses and partners.

Gaurav Shukla, Founder of TalentBridge Technologies, said, “TalentBridge is committed to taking ODIGO beyond the markets where it was first developed and building a truly global platform. We have worked with the team at ASK to make sure the platform is ready for Africa and are excited about its potential. Africa represents an important next chapter for ODIGO, and ASK is the right partner to help us realise that opportunity.”

The initial focus will be on businesses with substantial field operations, with ASK Tech Ventures and TalentBridge Technologies working with local companies and partners as the platform is introduced to different African markets.