Anita Chege Appointed Head, Product, Digital and Marketing by Letshego Kenya

Anita Chege has been appointed by Letshego Kenya as Head, Product, Digital & Marketing. She transitions from Housing Finance (HF) group where she was Head of Digital Technology and Delivery.

Anita’s new key roles will involve product innovation for the Kenyan individual and SME space; growing digital penetration on Letshego Kenya digital platform and growing brand awareness in the market. The role also entails supporting the other countries on digital penetration efforts.

Anita who has also served as HF’s Senior Manager, IT & Commercial Projects, has over 13 years of experience working as a senior executive in the financial services industry. Before joining HF Group, Anita served as a Senior Consultant for SOFGEN Africa Ltd where she led several project implementations across several countries in Africa.

Anita is skilled in project management, product management, digital strategy, commercial execution, agile delivery, and leadership with over 13 years of experience. The mother of two is passionate about commercial and operational excellence and establishing an environment of continuous improvement and transformation supported by technology.

Anita has a Master of Science (MSc) focused in Organizational Development from United States International University (USIU) and recently completed course work in Digital Disruption Strategies from the University of Cambridge, Judge Business School. She holds an Undergraduate Degree in Information Technology from Jomo Kenyatta University.

Letshego is a financial lender operating in Kenya providing credit services to small and micro-entrepreneurs, salaried employees, and civil servants. Besides Kenya, It operates in other 10 markets including Botswana, Namibia, Mozambique, Tanzania, Kenya, Uganda, Rwanda, and Nigeria.