ADMI Inks Partnership to Connect African Creatives to Japanese Content Industry

The Africa Digital Media Institute (ADMI) has signed an MOU with LunaTone that includes masterclasses, remote work assignments and an incubator, offering Africans paid placements with international companies in the digital content industry, specifically gaming and related business areas.

Dubbed the ‘Digital Content Apprenticeship’, the partnership will provide digital content partnerships in content business areas including gaming, e-sports, and metaverse, providing Japanese content development companies access to top-tier talent across Africa.

ADMI is a leading career accelerator while LunaTone is a SaaS provider specializing in digital content based in Tokyo, Japan.

ADMI Chair, Dr Laila Macharia, has lauded the partnership as it comes at a time when the continent needs it. Laila said that this partnership will go a long way in helping Africa solve the unemployment challenge.

““It is estimated that the shortage of tech workers will reach 85 million by 2030, Meanwhile, many African countries are facing an unemployment challenge. We believe that with targeted skilling and support, Africa’s youth can bridge the global talent gap,” she noted.

On his part, LunaTone Founder and CEO, Dr Baro Hyun, said that the partnership will mentor creatives to serve the japanese digital content sector by producing viable commercial games and other animated and extended reality content.

Dr Hyun further noted that the partnership will also introduce Japanese companies to Africa, not just as a market for products and services, but also as a talent pipeline.

Headquartered in Nairobi, Kenya, the Africa Digital Media Institute (ADMI) is a premier technology career accelerator offering creatives and techies the training, mentorship, and platform to turn their passion into a profession. ADMI’s innovative Learn-and-Work model gives students practical, global-standard creative technology skills, as well as exposure and experience, to meet the world’s demand for skilled technology professionals.