YEGO Launches Taxi-Hailing Operations In Kenya

YEGO Global has launched operations in Kenya through its subsidiary – YEGO Mobility Kenya Limited to provide customized taxi-hailing services that are set to revolutionize urban mobility in the country with better terms for drivers and fair fares for passengers.

In a press release, the company said the launch follows in-depth on-ground feasibility studies over the past two years and targets addressing pain points of the driver community and passengers.

Besides having the lowest commissions in the industry at 12 per cent, YEGO drivers are provided personal accident insurance at no cost and medical insurance to qualifying drivers.

YEGO said fares will also be kept in line with the prevailing fuel prices and traffic situations, and drivers can withdraw their earnings on demand with the actual processing fees. A drivers’ SACCO (savings and credit cooperative) is being set up and YEGO Mobility Kenya has committed to pay 10 per cent of its dividend to the SACCO to secure the drivers’ future.

“It is a very proud moment for YEGO Mobility to be the 1st licensed app by NTSA in Kenya. We are providing a customized solution for Kenya, one that has been purpose built to free the driver community from the digital slavery of the Gig economy,” said Karanvir Singh, CEO and Founder of YEGO Global.

YEGO Global has been operating in Rwanda since 2016 where it became the first licensee in Rwanda to provide a smart mobility solution using Intelligent Connected Fare Meters (ICFM). YEGO has 100 per cent market share of the taxicab and boda boda market in Kigali and will expand to cover the entire country.

Being the sole licensee in Rwanda, YEGO is all set to drive the secure and smart digitization for the boda and taxicab industry. YEGO’s operation in Rwanda has been recognized globally for driving inclusion, innovation and upliftment of women and youth, by reputable organizations such as Fast Company, Africacom, and AppsAfrica Innovation Awards.

“Our innovative “frugal” approach allows us to design a solution for emerging markets, where Driving a Taxicab or Boda is a full-time job and not a gig. Our low-friction approach not only ensures that we are fair to both drivers and passengers, but that we are sustainable for decades to come”, explained Singh.

While Apps make it convenient to book a ride, YEGO goes a step further by enabling Passengers to instantly start a ride by simply scanning a QR code with the unique ‘Pair Ride’, a feature not available with any other ride-hailing companies.

The Passengers’ destination and preferred payment option are seamlessly transferred to enable navigation and fare calculation. The in-App wallet allows passengers to simply walk away at the end of the ride without having to pull out cash or even enter a PIN.

YEGO Kenya wants to bridge the digital divide by helping taxi drivers adopt and understand technology, inculcate the habit of saving, build credit scores – which will help them access finance, upgrade their vehicles, be covered by insurance and so much more.