Uganda: Online Platform To Benefit SMEs Unveiled

Digital Adverts Ltd has unveiled a new product dubbed; “The Digital Mall” which will be an open marketplace for buyers and sellers, as companies grapple with the high cost of advertising to generate sales through branding of their products.

Notably, the advertising industry has gone through so many changes, resulting in a great deal of evolution. Traditional brick-and-mortar retailers have been forced to embrace new technology in order to stay afloat as companies like Alibaba, Amazon, eBay, and Etsy became household names. The Digital Mall is moving in the same footsteps to become the next big thing because there has created a virtual marketplace for goods and services that consumers and sellers can easily access.

Digital Mall with operations in Uganda and Kenya that aims at enhancing financial inclusion through making goods and services available and affordable to the people. It is a free application which will enable local, small and medium brands as well as larger or more established entities to establish their online presence without the complexity and overhead costs associated with building their own platform from the ground up.

Martin Musinguzi, the CEO of Digital Adverts Limited, while launching the Digital Mall in Kampala recently said: “Digital Adverts Ltd having invested a great deal of capital, expertise, and the assurance of a superior customer experience, we enable you to launch your very own online storefront (shop) within a few minutes. The Digital Mall currently supports a growing number of Ugandan established and locally run entities, adapting their unique sales objectives in a total customization approach that specifically targets the right customer at the right time with the right products, services, and solutions.”

Digital Mall Country Director Hajjat Leilah Noor Waliggo, said she is so much excited about this product because it will enable traders to sell their products and services to the people at a free cost which will in turn develop their business.

“Digital Mall will help buyers and sellers to access goods and services online in a seamless and convenient way since everything can be uploaded or bought online at any time, anywhere,” she said. She pointed out that this is in line with the vision of the company which is to include and empower everyone financially.

Simon Ainomugisha, the Head of Marketing and Public Relations at Digital Adverts, said: “It is needless to remind that new technology continues to make it easier for people to do their online shopping. People can connect with businesses through smartphones and other devices and by downloading our Digital Adverts Limited App to make purchases and also sell. The introduction of free open marketing on our App through The Digital Mall, which reduces costs for consumers, will help to increase the popularity of the eCommerce industry in Uganda.”