Uganda Breweries Launches App To Connect With Customers

Uganda Breweries Limited (UBL) has unveiled Diageo One App, a self-service portal to enable customers to buy Uganda Breweries Products directly from the company’s distributors. The launch took place at Serena Hotel in Kampala last Friday.

UBL Managing Director, Andrew Kilonzo, says the B2B E-Commerce app, will connect business customers to Uganda Breweries, distributors, brands, promotions, messaging, ordering and delivery among many functions.

“We are looking forward to facilitating innovation that is going to make us convenient and efficient. The solution we are launching today is called Diageo One App. It is available on both the APP store and Google Play. The app is user-friendly, carefully designed and you can find any product with ease. For retailers, the application allows their businesses to operate at maximum without waiting for the daily or weekly distributor truck to buy UBL products,” he said.

He added that other benefits of the application include quick stocking of depleted products, learning more about UBL products and participation in loyalty programs among others.

“This innovation is timely as the economy is grappling with high costs of doing business, skyrocketing fuel prices and inflation. This app will provide retailers with a convenient way to purchase our wide range of brands at just a click of a button and have them delivered at their convenient locations at no additional cost,” he added, pointing out that the move towards e-commerce is nothing new because consumer behaviour has been shifting online for many years, and businesses have been responding by increasingly embracing digital channels and touchpoints.

Peter Mugisha, UBL Commercial Execution Manager, said the Diageo One App will connect customers to the nearest UBL distributors based on the location of their outlets.

“It will also connect them to the Brewery Headquarters for promotions and brand information,” he said. He listed benefits of the application to include; business owners’ ability to restock depleted items in time, education on Diageo’s product portfolio and pricing, updates on new Innovations and products from Diageo and participation in loyalty programmes.

The digitization of services trend was accelerated by COVID-19, and as Uganda emerges from the pandemic restrictions, there’s no doubt that digital will continue to play a vital role in business strategies. Those organizations that can grasp the opportunities on offer have the chance to deliver great value while those that adopt a ‘wait and see’ attitude are likely to continue struggling.