Jumia launches its second White Paper on Mobile Trends

Jumia launched its second white paper on mobile trends in Kenya at a press conference held at the Laico Regency in Nairobi. The launch coincides with a week-long sale on mobile phones, in partnership with manufacturers; Infinix, Tecno, Wiko, X-Tigi and Innjoo which will take place between May 30th and June 3rd.

The paper, takes a look at mobile trends across Africa and Kenya. In particular, the paper looks at how mobile penetration, massive growth of internet connectivity and e-commerce have converged to change consumer behaviour and retail in Kenya. The paper thus offers quantitative insights into the usage patterns, consumption, choices, lifestyle and habits of mobile phone users in Kenya through a survey conducted by Jumia.

Parinaz Firozi, MD Jumia Kenya said, “Kenya’s digital landscape proves beyond doubts that the time is ripe to make mobile the first priority in every business strategy.”

The conference also saw a hamper of six new smartphone model launches from the gold partners including Wiko Fever, Innjoo fire 2 and Fire 2 Plus, Innjoo Halo Plus, Infinix Hot 3 LTE and Tecno 7E Tablet that will retail at; Ksh. 19,999, 7,569, 11,769, 6,129, 11,699 and 14,499 respectively in the sale dubbed Mobile Week Reloaded, the second of its kind in the country.

The paper, available for download here is the second of its kind from the e-tailer and is designed to help businesses, individuals and brands interested in selling through online marketplace platforms generate more valuable strategic insights into the rapidly growing and evolving digital landscape and understand the online shopper.

Customers who purchase mobile handsets during the sale will enjoy up to 50% discounts, countrywide delivery and the option to pay on delivery and a flexible return and exchange policy of 7 days.