Content Streaming platform, Showmax has a plan to relaunch in February 2024 with a new look, new app, and an entirely new product suite.
In February, the streamer will also be releasing a record 21 Showmax Originals from four African countries, a revamped international content slate, and the continent’s first standalone Premier League mobile streaming plan. More than 1 300 hours of new Showmax Originals will be released in 2024 across Africa so viewers will be able to watch an average of more than 3.5 hours of fresh local content on Showmax every day of the year.
The diverse lineup includes a new season of hit Kenyan drama series Single Kiasi, back with both old and new faces; and adaptations of two South African bestsellers: Angela Makholwa’s serial killer thriller Red Ink, and Catch Me A Killer, the memoir of Micki Pistorius, South Africa’s first serial killer profiler.
For fans of international content, the MultiChoice and Comcast partnership guarantees Showmax an ongoing supply of hit content, as the media giant owns the likes of Universal Pictures, NBC, Peacock, Sky, DreamWorks Animation and Telemundo. Already home to the three most nominated shows at next week’s Emmys and the TV drama winner at last night’s Golden Globes, Showmax will continue to draw titles from Banijay, BBC, eOne, Fremantle, HBO, ITV, Lionsgate, Paramount, Sony, and Warner Bros. Discovery, among others, so viewers can expect international titles on Showmax to radically increase this year.
“2024 is a big year for Showmax,” says CEO Marc Jury. “We will be kicking it off with a content slate packed with world-class entertainment from the world’s biggest brands plus more African Originals than ever before and the first ever mobile Premier League plan for Africa.”
Over and above the heavy-hitting entertainment lineup, the new Showmax is launching the continent’s first standalone Premier League plan. Showmax Premier League will live stream all 380 matches, all the goals and all the unmissable drama of the world’s most popular football league – and all on mobile. Showmax Premier League will give individual mobile users in 40+ markets in Africa exclusive live access to every Premier League match, as well as in-depth analyses, highlights and an extensive library of Premier League content on their mobile devices. Powered by SuperSport, Showmax Premier League can be bundled with the Showmax Entertainment plans.
The new Showmax will have three plans: Showmax Entertainment, Showmax Entertainment Mobile and Showmax Premier League Mobile. Details on pricing and launch dates will be revealed soon.