Authorised Apple reseller Salute iWorld has officially unveiled its latest lineup of groundbreaking smartphones – the iPhone 15 and iPhone 15 Plus, along with the highly anticipated iPhone 15 Pro and iPhone 15 Pro Max. The new devices combine cutting-edge technology, exquisite design, and unmatched performance to empower users in their everyday lives.
Greg Joswiak, Apple’s Senior Vice President of Worldwide Marketing said the iPhone 15 and iPhone 15 Plus are engineered to set new standards in the smartphone industry. “Their innovative features include a robust design, featuring colour-infused glass and a textured matte finish, paired with an aluminium frame designed for an ergonomic grip,” Joswiak said.
With a powerful 48MP Main camera offering twice the Telephoto capability, capturing high-resolution photos has never been easier. The A16 Bionic chip fuels these devices, ensuring all-day battery life and enabling innovative features.
For increased convenience, the iPhone 15 and iPhone 15 Plus come equipped with a USB-C connector for versatile charging and data transfer, and offer capacities of 128GB, 256GB, and 512GB. Available in a range of vibrant colours, they are the perfect choice for both upgraders and first-time iPhone users.
iPhone 15 Pro and iPhone 15 Pro Max
Vivek Mehra, Salute Holdings Group Managing Director said the iPhone 15 Pro and iPhone 15 Pro Max represent a leap forward in mobile technology. “These models introduce an aerospace-grade titanium design that’s not only incredibly robust but also lighter than ever before.”
Customisation takes centre stage with the Action button, offering quick access to a favourite feature, whether it’s on silent mode, focus, camera, flashlight, and more. Powered by the A17 Pro chip, these models deliver unmatched performance, especially in mobile gaming, while maintaining all-day battery life.
The Pro camera system, which simulates seven professional lenses, includes a more advanced 48MP Main camera for super-high-resolution photos and stunning portraits, with the iPhone 15 Pro Max featuring a 5x Telephoto camera. A USB-C connector enhances connectivity, and faster Wi-Fi 6E supports smooth workflows. Both models offer capacities of 256GB, 512GB, and an impressive 1TB.
Both series come with features like USB-C support for versatile charging and data transfer, an enhanced Ultra Wideband chip enabling Precision Finding, and innovative safety features such as Emergency SOS via satellite and Crash Detection.
Essential additions to complement these extraordinary devices include a 20W USB-C Power Adapter, MagSafe cases, MagSafe Charger, AirPods, and AirTag.
These devices redefine what is possible in a smartphone, offering users unprecedented performance, customization, and functionality. The iPhone 15 series is set to make waves in the tech world, providing an unparalleled user experience.
The move comes amidst a growth in smartphone penetration. The latest data from the Communication Authority of Kenya indicate that feature phones fell by 2..4 per cent in the year to June 2023 to 32.1 million compared to 32.9 million in the same period the previous year.
“On the other hand, the number of smartphones used grew by 15 per cent during the same period to 30.8 million up from 26.8 million in the same period last year,” said Vincent Onyango Business Manager, Salute World, adding that “The growth in the devices market has led us to achieve a remarkable 30 per cent growth in comparison to the year 2022. This impressive milestone reflects our unwavering commitment to providing top-tier Apple products and accessories to our valued customers, along with an exceptional level of service.
“At the heart of our success, is our dynamic and passionate team of tech enthusiasts, who come from diverse backgrounds and are equipped with extensive training. Their youthful energy, combined with their deep knowledge of the latest technology trends, ensures that Salute iWorld continues to be at the forefront of the Apple ecosystem in Kenya,” said Onyango.
Onyango added that the growing shift to smartphones in Kenya depicts consumers’ appetite for gadgets capabilities and the growing need for internet connectivity. “We are excited about our future prospects and remain dedicated to delivering the best in Apple technology to our customers while maintaining the high standards that have made Salute iWorld the go-to destination for all things Apple. We extend our heartfelt gratitude to our loyal customers for their continued support and look forward to serving them with even more enthusiasm in the years to come,” he noted.
The firm has also partnered with financing service provider KCB Group and buy now pay later providers Aspira, Little Pesa and LipaLater in a bid to increase the uptake of Apple devices in the Kenyan Market.