Prudential Appoints New CEO For Africa

Global financial services company Prudential has announced the appointment of Emmanuel Mokobi Aryee as the new Chief Executive Officer for Africa to oversee its operations in its eight African markets.

The appointment seeks to centralise Prudential’s operation in Africa as well as strengthen and grow the business in markets where it currently operates.

Commenting on the appointment, Solmaz Altin, the Prudential Managing Director, Strategic Business Group, said he was pleased with Mokobi’s new role, noting that it will take effect on 1 January 2023 based at the Africa regional hub in Nairobi.

“Africa is a strategic growth driver for our Group, building the talent and capacity to drive the next level of business growth is key and will foster greater efficiency and effective decision-making to help us deliver on our purpose of helping people in Africa get the most out of life by making healthcare and financial security more accessible and affordable’’ Solmaz added.

Currently, Mokobi is the Regional Chief Executive Officer for two regions: East & Central, as well as West & Southern Africa.

Mokobi is a well-known industry veteran, with more than 29 years of experience of commercial leadership in Africa. His past experience includes turning around businesses on the African continent, moving Prudential to the number one market position in some of our countries, and gaining recognition as an innovative player. Over the years, he has nurtured employees and created room for talent to thrive.

Data from Swiss Re Institute ranks Africa as the second-fastest growing insurance market in the world after Latin America, with a total value of $68 billion. However, Africa has a large uninsured population as reflected in the low insurance penetration levels currently at 2.8 per cent. This points to significant headroom for the expansion of the underwriting market, also given the population is expected to double to 2 billion by 2050.

Prudential serves over 1.7 million customers in Africa through a distribution network of more than 13,000 agents and 600 bank branches. Since we started our Africa journey in Ghana in 2013, we are now present in eight countries – Cameroon, Cote d’Ivoire, Ghana, Kenya, Togo, Uganda, Zambia and Nigeria.