PigiaMe’s retail section to help businesses establish strong online presence

PigiaMe has launched a retail section, geared towards business owners looking to establish a strong online presence. Over 300 businesses have registered on the retail section since it was launched late last year.

The digital storefront allows anyone selling goods or services to create their very own online shops on PigiaMe’s growing marketplace of over 140,000 monthly users.

PigiaMe’s Head of Marketing Cedric Nzomo said: “We are giving business people the opportunity to create their digital presence and reach hundreds of thousands of new customers for free. Most classifieds allow their users to only list single objects. Now business people can list their company name, logo and business profile as well as their products and their physical location. We already are the top marketing channel for many informal and formal businesses. We have gone a step further and made the process to sell online and represent their businesses even easier for them. Buyers can now see a merchant’s entire portfolio and get in touch with them easily.”

Mr Nzomo also outlined the effectiveness of the retail section as a marketing tool offering vital insights. “Businesses can analyze their portfolios and customer behavior to see how many people looked at their profiles and goods and got in touch with them. They can also see which of their goods received the most views so as to know which products the business should stock up on.”

Whereas most of the listings on PigiaMe are and will be from individuals looking to buy and sell, this move to include small and medium enterprises on PigiaMe has further improved the quality and relevance of listings on the platform.

The retail section is the latest of PigiaMe’s offering alongside its standard classifieds section and bi-monthly offline magazine. All three facets of the website are set to offer buyers and sellers the most selection of well-priced goods and best visibility for businesses in Kenya.