Netflix has hiked its prices in the US but has maintained the prices outside the United States. For many years, Netflix has been the preferred choice for many when it comes to streaming films and TV shows but has recently been experiencing competition from other video on demand platforms.
Americans already pay a premium compared to what Netflix charges people in other parts of the world, including Kenya.
Specifically, US customers will now pay USD 10 for the basic plan, which is a jump by one dollar. The HD plan is now costing USD 15.49 up from USD 14, and the top tier 4K plan is now USD 20 up from USD 18.
At the same time, the current COVID-19 pandemic is making people watch more. Some people are still working from, and some other companies have fully transitioned to remote working thanks to the virus.
Generally, multimedia use cases have gone way up, which is why some video on demand companies lowered the resolution of content transmitted to their users so that every customer could have good access to films.
The new plans for users in the US are already higher than what Netflix charges customers in Kenya. After it adjusted its rates upwards, the 4K plan now costs KES 1450, which is already higher than what the competition costs, including the likes of Showmax.
Even though Netflix is getting competition from other video on demand platforms, many people still prefer it because of its rich film and TV shows catalogue. It is also easy to use and can run just fine even on a 5 Mbps connection, which is what most Kenyans use.
Netflix loves the Kenyan market so much that it even launched a free package for Kenyans in September 2021, although it is limited to what a customer has access to. You can find out more about the plan here.
Many hope that the price bump is limited to the US, and will not affect other parts of the world.