Msossi Food App Launches In Kenya

Msossi, a locally developed food technology platform, is set to launch in Kenya this month with the aim of reducing food waste by connecting retailers directly with consumers to sell surplus and near-expiry food at discounted prices.

Positioned as Kenya’s first app dedicated to addressing food waste and losses, Msossi enables restaurants, supermarkets, and hotels to list excess food for quick sale. Consumers can then purchase discounted food packs, helping businesses minimise losses while offering more affordable food options.

Food waste remains a significant challenge in Kenya, with estimates indicating that between 30 and 40 per cent of all food produced is lost annually through spoilage and expiry. The losses translate into billions of shillings each year, while also exacerbating food insecurity and environmental strain. Msossi seeks to address this gap by creating a digital marketplace that promotes sustainability and more efficient food distribution.

“With Kenya losing up to 40 per cent of all food produced to wastage and expiry – worth billions of shillings every year – Msossi offers a timely solution to turn potential losses into opportunities for savings and sustainability,” said Kevin Otiende, Msossi co-founder and chief executive officer.

The platform targets individual consumers looking for affordable and environmentally conscious food choices, as well as businesses seeking to reduce losses associated with unsold inventory. By encouraging deep discounts, the app aims to drive fast turnover of surplus food items before they go to waste.

“Connecting stores directly with consumers reduces waste and builds a more efficient food ecosystem that benefits everyone,” Otiende said.

“Over the past one year, we’ve immersed int the operations of supermarkets and restaurants and discovered that supermarkets lose between 5- 12 percent of their fresh food to wastage, while restaurants are losing up to 30%. Our platform enables restaurants, supermarkets, and hotels to sell surplus food quickly at attractive prices. This helps consumers access affordable nutrition while addressing a serious environmental and economic challenge,” he added.

The launch comes as Kenya continues to grapple with inefficiencies across the food supply chain, from production to retail. Msossi is expected to roll out nationally, with features designed to simplify food listing and purchasing in line with local market dynamics.

Beyond transactions, the platform also tracks measurable impact data, including the volume of food saved, carbon emissions reduced, and meals rescued. These insights are intended to support environmental, social, and governance (ESG) and corporate social responsibility (CSR) reporting, helping businesses demonstrate progress towards circular economy and zero-waste goals.