Meta Launches Facebook Business Coach For Africa SMEs

Meta has announced the launch of Facebook Business Coach, an online learning tool targeting owners of small-and-medium-sized businesses (SMBs) in South Africa, Nigeria, and Kenya, and other English-speaking countries.

The tool, which is available on WhatsApp will help users to learn more about how to grow their business online with Facebook, Instagram and WhatsApp. SMBs have access to automated, self-paced lessons that teach them how to establish an online presence and manage their brands.

Nunu Ntshingila, Regional Director Meta Africa said, “In today’s social-media-driven environment, information on building your brand on online platforms can be crucial in what sets a small business apart and drives success. At Meta, we’re passionate about empowering SMBs in Africa with the skills they need to succeed online,” 

The free curriculum platform features step-by-step courses and tutorials as well as helpful infographics, videos, and audio clips. Learning material is recommended based on the user’s needs and queries, with an option to navigate the curriculum via the menu.

In Africa, SMEs provide an estimated 80 per cent of jobs across the continent, representing an important driver of economic growth. Sub-Saharan Africa has 44 million SMEs and are the main drivers for economic growth.