KTB Appoints Joanne Mwangi As Board Chair

The Kenya Tourism Board (KTB) has appointed Joanne Mwangi-Yelbert as the new chairperson of its board for a three-year term.

Joanne, who is the first female to assume that role, takes over from Jimi Kariuki. Her appointment was made by President Uhuru Kenyatta in a gazette notice dated 5 July 2022.

While commenting on a new role, Mwangi-Yelbert, said she looks forward to bettering tourism in the country.

“I am passionate about Kenya and about tourism and look forward to sharing my experience in marketing Kenya as a top tourism destination. I am glad that I will have a role to play in developing and improving tourism in Kenya,” she stated.

KTB’s CEO Betty Radier acknowledged Mwangi-Yelbert’s vast experience in marketing and leadership noting it will take Kenya’s tourism to the next level.

“I congratulate Yelbert on her appointment as the new chair, she brings a wealth of experience through her leadership and marketing which will no doubt ensure excellent execution of KTB’s mandate. I look forward to working with Mwangi-Yelbert to propel Kenya’s tourism to greater heights,” she said.

She thanked the outgoing chair for the excellent service he offered the board during the six years he led the board.

“On behalf of KTB, I would like to thank the outgoing chairman Jimi Kariuki for his great service to the board and the country as the chairman of KTB for the past six years. His experience in the industry has been invaluable and under his leadership, the board has been successful in undertaking its mandate as the country’s tourism marketer. I wish him well in his future endeavours,” she added.

Mwangi-Yelbert is also the founder and CEO of one of the top marketing and communication agencies in Kenya, Professional Marketing Services (PMS).