Kenyan online betting company enters regional partnership with Spain’s LaLiga

portPesa has entered a partnership with the Spanish football league, to become La Liga’s Official African Betting Partner .

“This is a very important agreement for LaLiga, as this further solidifies our commitment to the African continent. La Liga is the best league in the world and this agreement with SportPesa is an indication of us joining forces with a dominant African company that shares the same vision. It is paramount for La Liga to constantly get closer to its fans all over the world and we’re sure that this new partnership will contribute towards that.” Adolfo Bara, La Liga’s Commercial and Marketing general manager, said in a statement.

SportPesa CEO Ronald Karauri, welcomed La Liga’s engagement in the African continent and their commitment to contribute high quality footballs, sports kit, training expertise and public-viewing events for the less fortunate, who have not had the opportunity to experience the joy of Spanish football.

“We believe that this partnership will bring into Africa La Liga, which is a globally recognized leader in football talent development. It ties well with our company’s objective of developing sport in Africa by bringing in the invaluable professional experience of one of the top leagues in Europe” Karauri declared in a statement.

Spanning three years, the agreement will help La Liga grow and get closer to its fans in Africa, which is a strategic territory; more than three quarters of the population are interested in football, with millions of fans tuning in across the continent to watch the flamboyant Spanish football.