Authentic Tech App Launched To Fight Counterfeit Products In Kenya

Technology company KEKA on Thursday launched an app that lets customers distinguish between fake and original products.

The App, named authentic, is available on Google’s Playstore and Appstore. It lets a customer scan a label on the product they intend to purchase to find out its authenticity using their smartphones.

KEKA CEO Ken Kagota said the app will empower consumers to purchase legit products in the market.

“I out of 3 products in the Kenyan market are fake yet consumers do not have enough empowerment to authenticate products. Our app will empower them to differentiate legit from fake products in the market,” he said.

According to Kigota, the app will help the government and private sector fight counterfeits. It can also help manufacturers locate their stolen merchandise.

The National Baseline Survey on Counterfeit in Kenya has integrated the total size of illicit trade at approximately $ 6.9 billion in 2018, rising from 6.2 billion in 2017 which translates to 8.9 per cent and 9.3 per cent of the country’s Gross Domestic Product (GDP) respectively.

KEKA designs and implements end-to-end managed technologies that are agile, scalable, and precisely sized to run your organization optimally, simply, and cost-effectively with accurate financial and performance predictivity on a subscription basis.