Kaymu: Men leading in online shopping

As unbelievable as it sounds, men are actually leading the pack when it comes to online shopping. According to Kaymu, 70 per cent of their online shoppers are males who are actively purchasing fashion products such as shoes and t-shirts.

We know that men are more than contented to have one pair of black jeans and six shirts to wear throughout the week and they simply don’t like the process of shopping, so how is this possible?

Kaymu’s Head of Seller Management, Steve Momanyi explains: “When women go online, they check out the latest trends and brands then buy the item at physical shops but men unconsciously bump into things they like and buy them on the spot”. This is an interesting finding considering the fact that men would rather watch football or have beer with the boys than go shopping.

It seems that men have quickly learnt that the products they love to buy in shopping centers are also available online in greater selection and that they can take advantage of the convenience of having these items delivered to their doorstep.

One of Kaymus top sellers, UrbanaiTrendz, who sells unisex custom –brand T- shirts confirms that 90 per cent of his clients are men. “when I first started out mid last year, I was targeting female clients because I knew they are the biggest spenders, only to my surprise” He says, “even the few female clients I get don’t make their decisions fast enough as men, they want to know how many colours are available, if they can be able to fit before they buy.  Quite the opposite of men”

It therefore goes without saying that men go shopping to buy what they want and women go shopping to find out what they need.