Jumia Partners With Samsung, Bruhm, Xiaomi & Others In New Campaign

Africa’s leading e-commerce platform, Jumia, has launched a Brand Festival Campaign in partnership with top global brands such as Samsung, Bruhm, Xiaomi, Nivea and Pernod Ricard.

The campaign, which is scheduled to run from 28 September to 4 October, will provide consumers access to top quality products directly from the manufacturers, reducing the cost of the products, which will allow consumers to save more money. “The Brands Festival is an opportunity for brands with Official Stores on Jumia Mall to reach more customers, and for consumers to purchase at great prices directly from brands. Quality & value are more important than ever for our customers,” said Jumia CEO Sam Chappatte.

E-commerce platforms like Jumia have made life easier for people during this Covid-19 period with more people opting for online deliveries for their essentials. Mr Chappatte’s sentiments were echoed by Charles Kimari, Head of Integrated Mobile, Samsung Electronics East Africa who noted that, “The Brands Festival is a great milestone in Jumia’s transformation into a brand-focused platform, guaranteeing top service and quality. We at Samsung are excited to work together with Jumia teams across Africa.”

Jumia has over 110,000 sellers, and serves over 6.8 million consumers in the region through its marketplace platforms in 11 African countries. The company directly employs over 5,000 people (500 of whom are in Kenya), and is expected to contribute significantly towards the 3 million new jobs that are expected from online marketplaces by 2025.