IoT Company, Novek, to Receive Share of $1 Million Grant

Internet-of-Things (IOT) company, Novek, has been announced as one of eight global recipients of the inaugural round of grants from the Strive Community Innovation Fund. The UK-based company works with micro-retailers in Kenya.

Novek will receive $1 million in total grant funding towards their work developing an IOT-enabled washing powder dispenser enabling Kenyan micro-retailers to better serve their customers.

Washing powder is a widely sold, everyday commodity which comes with a large environmental impact due to its use of single-use plastics, and customer demand is varied in terms of quantities leading to complexities in stock management. The innovative IOT-tech will enable small businesses to reduce stock outages and their environmental impact.

“Small businesses are key to our success as a company,” said Zahid Mitha, CEO of Novek. “Here in Kenya they represent 70% of retail revenues. We believe that if we improve both the product they deliver to customers and their incomes, we will ultimately drive economic prosperity for everyone.”

Small businesses, like the ones supported by Novek’s innovations, are essential agents of inclusive growth, with estimates indicating that they provide 70% of total employment worldwide. This is even more prevalent in low-income countries, with around 90% of employment stemming from businesses with under 10 employees. Novek, alongside the seven other awardees, is transforming how small businesses operate and are supported in a world that is rapidly digitizing.

Strive Community is a global philanthropic initiative launched by the Mastercard Center for Inclusive Growth in partnership with Caribou Digital. The initiative is focused on strengthening the resilience of small businesses and supporting their growth. Since companies that struggle to make effective use of new technologies risk being left behind, the Innovation Fund was established to spark truly innovative, digital, and data-first solutions that will boost small businesses’ efforts to go digital.

“Digital technologies are rapidly transforming the way businesses interact with their customers, with their employees, and with a global marketplace,” said Shamina Singh, President of the Mastercard Center for Inclusive Growth. “These Innovation Fund grantees are all introducing creative solutions that have potential to not only ease the challenges of digitization for small businesses, but unlock its promise, enabling them to grow and thrive.”

The other winners, chosen from more than 650 applicants globally, include; Boost Technology Ltd (South Africa & Nigeria), Flourish FI (Brazil), XR Global (Brazil), Open Contracting Partnership (USA & Colombia), FUNDES & Argidius (Mexico, Guatemala, Peru, Colombia), ChatGenie (Philippines), and Boost Capital (Cambodia).