Global cloud communications platform, Infobip, has launched a new generative AI-powered, no-code journey builder dubbed Experiences. It will help businesses engage customers, and foster loyalty, and business growth.
Infobip Experiences also helps organizations save time with a library of AI-powered journey templates from onboarding and engagement to retention and loyalty, personalized to suit business needs.
Infobip’s research shows that consumers increasingly want a conversation with a business or brand on their preferred communications channel. Infobip Experiences helps firms do this by providing conversational journey templates that solve pain points and delight customers.
Infobip Experiences provides seamless integrations where businesses can connect their existing technology stack in a few clicks. As a result, firms benefit from quicker journey creation and orchestration along with a connected view of the customer experience. The new product provides valuable insights into conversational journeys with robust analytics and reporting capabilities.
Businesses can track consumer behaviour, measure performance metrics, and identify areas for improvement. Organizations can optimize their conversational experiences with data-driven insights to drive better results and deliver exceptional customer satisfaction.
Experiences will be available for businesses across many sectors, including e-commerce, sport and entertainment, healthcare, financial services, travel and hospitality, transport and logistics, production and manufacturing, and telecoms.
Experiences is part of the portfolio of Infobip software-as-a-service customer engagement solutions that will go through a major AI upgrade later this month.
Speaking on this, Ivan Ostojic, the Chief Business Officer at Infobip, said that the growing trend of consumers wanting to interact with business or brand through conversational chat channels, made it important to offer such experiences.
“AI-powered Experiences helps businesses solve customer pain points while turbocharging their digital transformation, delighting customers, and boosting loyalty and growth. Supported by generative AI, Experiences further demonstrates how Infobip continues to invest in innovative new products and services to ensure we are the market-leading communications platform for every platform,” Ivan said.
Experiences draws on Infobip’s first-place ranking in Juniper Research’s Conversational Commerce Competitor Leaderboard. Outperforming all its competitors, Juniper Research recognizes Infobip as a “market leader that is constantly evolving”, evidenced by its acquisitions and the onboarding of new platforms, such as WeChat. Noting Infobip’s ability to support many global channels, including RCS, WhatsApp, and Messenger as well as regional ones such as WeChat, KakaoTalk, and LINE, Juniper says Infobip is well placed to “capitalize on the conversational commerce market”, which Experiences enables Infobip and its customers to do.