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IBM Studio – Dubai to Transform Client Experience with Data-Driven Design
IBM has announced the launch of IBM Studio – Dubai, a new center of experience design and digital expertise to…
IBM has announced the launch of IBM Studio – Dubai, a new center of experience design and digital expertise to help clients transform. The Studio extends the footprint of IBM Interactive Experience, blending experience design with the full spectrum of business transformation capabilities, from industry and strategy consulting through systems integration.
The IBM Studio – Dubai was inaugurated by His Excellency Abdulla Abdul Rahman Al Shaibani, Secretary General of the Executive Council of Dubai.
“Today’s most successful companies have design embedded in their DNA,” said His Excellency Abdulla Abdul Rahman Al Shaibani, Secretary General of the Executive Council of Dubai. “Dubai is one of the most creative and vibrant cities in the world, with a leading digital economy. We believe that good quality design improves people’s lives and creates value for businesses. We support and encourage companies such as IBM that recognise and value the importance of design, bringing it into the heart of what they do.”
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IBM’s studio in Dubai will join the growing network of more than 20 IBM Studios in locations including Austin, Atlanta, Boston, Chicago, Toronto, Groningen, Melbourne, Mexico City, Hursley, London, New York, Dallas, Sao Paolo, Madrid and Shanghai.
“Creating customer experiences for Dubai citizens, business customers and our own employees that are meaningful and consistent across digital and physical channels is at the top of our business agenda.” said Eng. Mohammed AlZaffin, IT Director, Dubai Municipality. “We have partnered with IBM to help us deliver these experiences with solutions that are designed for the users and meet their needs.”
“Digital transformation in healthcare is extremely difficult, and designing the citizen-centric model to serve users is even more difficult. We co-created with IBM to design and build innovative mobile apps to deliver rich citizen-centric experiences. The success and recognition we’ve achieved thus far with Tifli and Hayati is helping to position Dubai Health Authority as innovative leaders in the healthcare sector,” said Amani Al Jassmi, Director of Information Technology at the Dubai Health Authority.