How Much Would Billionaires On IG Earn?

Someone did the most obvious poll you never knew you needed – curating billionaires on Instagram and their potential earnings. If you are like me, you probably think these people don’t need more money. They don’t require any more media attention. Besides, it’s not like they can quit their day jobs to become influencers, and if they did, wouldn’t they lose their cachet? Now THERE’s a study.

It is no surprise that Donald Trump is the most influential billionaire, with the ability to earn a maximum of $304,378 per sponsored Instagram post. Oprah Winfrey ranks second and could earn $260,757 per sponsored Instagram post. Mark Zuckerberg is the third most influential on Instagram, with a potential earning of up to $167,250 per sponsored post.

Matt Schwachofer, Co-Founder of The Casino Wizard who brought a little fun into your Monday said, “Instagram allows billionaires to shape and control their public image, creating a personal brand that resonates with a broad audience. While billionaires may internally promote their businesses, products, and services, they can also be paid a lot for sponsored posts.”

The Casino Wizard analysed the top 50 highest net worth individuals from Forbes’ Real-Time Billionaires List which is made up of more than 2,781 billionaires. They manually reviewed each account – exciting albeit tedious work this would be – and employed an internal scraping tool to gather key earnings data. What data, you ask? The number of followers, number of accounts followed, number of posts, average number of likes, average number of comments, total engagement rate, minimum potential earnings per post, and maximum potential earnings per post. The rankings were then compiled based on the amount each billionaire could earn for a sponsored post on Instagram.

Donald Trump(ed) as America’s most influential billionaire on Instagram. His current net worth is $5.2 billion. The former President of the United States Donald Trump is generally skilled at producing engaging content. His posts often include bold statements and controversial opinions which help generate high levels of engagement through likes, comments, and shares. While the President of the United States earns a salary of $400,000 per year, Trump would only have to publish two sponsored posts to earn more than the POTUS’s salary.

Oprah Winfrey is the second most influential billionaire, with a net worth of $3 billion. She still enjoys a reputation as a trusted and influential media personality with a long career as a talk show host, producer, actress, and philanthropist, has her Instagram likes data set to private and comments disabled.

Zuckerberg is the third most influential billionaire on Instagram. His current net worth is $171.2 billion. His posts have an average of 331,150 likes, and he has an earning potential on sponsored posts of between $123,620 and $167,250 on his Meta platform where he is CEO.

If you didn’t already follow him, you’re in for a treat. Bill Gates, a prominent figure thanks to being the co-founder of Microsoft and a leading figure in the technology and business industries gets an average of 124,891 likes per post. He has 11.2 million Instagram followers and receives 124,891 likes per post on average, proof that he is doing something right.

Bringing up the rear in fifth place is the charismatic Richard Branson. He has averaged 4,000+ posts and has a minimum potential earning of $42,159 per post and a maximum potential earning of $57,038 per post. The Virgin Group founder actively engages with his audience by responding to comments, sharing user-generated content, and involving his followers in discussions. His interactive approach helps to build a loyal and engaged community.

I would’ve loved to see what the world’s wealthiest man could do with an Instagram page but alas! Musk does not have his own Instagram page. Again, not that he needed the money, but he has no potential for sponsored post earnings on the platform as a result of his absence. Billionaires with unofficial Instagram profiles, such as fan accounts, were excluded from the end ranking in this study.

He did conclude with one illuminating fact: “Instagram offers a vast audience that billionaires can leverage to influence public opinion, promote their ventures, and reach potential customers, investors, and partners.”