Glovo Local’s Approach to Digitizing SMEs

In this age of digital transformation, we have witnessed the growth of key players in the digital space  continuing to innovate and leverage technology advances to improve the experiences of the customers and the vendors, which improves the experience and convenience for both.

The retail sector has been transformed by the growth of e-commerce, making it easier for retailers to connect to the consumer faster. The customers have also benefitted from digital advances giving greater convenience all round.

According to research commissioned by Glovo in nine markets around the world that Glovo operates in – Small and Medium-Sized Enterprises (SMEs) are looking to leverage on technology to improve their business processes. Ninety per cent of respondents who were part of the research in Glovo’s Kenyan market confirmed that understanding the market and customers’ needs is the most critical factor that will help the SMEs remain relevant.

This means that even the companies providing the solutions to these SMEs need to understand the needs of their customers. The research further revealed that 79% of SMEs believe that involving a technology partner will help them stay competitive as the economic situation in the country keeps changing. It is clear that these SMEs need a technology partner to fuel their growth and help them tap into the digital transformation journey. Do technology partners have these solutions that SMEs need?

The research led to the launch of Glovo Local, a new all-in-one hub where local businesses can pick and choose solutions based on their needs and wants through a single site.

Services available on Glovo Local include digital and operational solutions for their own channels and stores; dedicated tools to help them manage their operations at point of sale (from data insights to providing supply chain solutions) and grow their businesses with marketing and advertising capabilities to help them reach new customers and increase their visibility. All of this is embedded in an ecosystem of learning and development opportunities with dedicated tutorials and support within their digital journey.

As an entrepreneur in the digital age, it is important to stay up-to-date with the latest trends and innovations in the e-commerce sector. Kenya is no different and the country is home to a growing e-commerce sector that is revolutionizing the way businesses operate.

Finally, businesses should ensure that they have a strong presence on the digital spaces to promote their products and services. This can help increase brand visibility and build trust among customers and that is where Glovo comes in to offer affordable solutions through Glovo local.

The e-commerce sector in Kenya is an incredibly exciting one to explore, with plenty of opportunities for entrepreneurs to make a success of their business. By ensuring that their products are of high quality, their websites are secure and user-friendly, and that they have a strong presence on social media, entrepreneurs can take advantage of this rapidly growing sector and make the most of it.