Multi-category delivery player, Glovo, has launched its third micro fulfillment center in Kenya as the company expands its Q-commerce division.
Glovo consider themselves to be in the Q-commerce sector (Q for quick) which means that consumers can use Glovo to order from their favorite supermarkets and neighbourhood stores.
The first micro fulfillment center was launched in June 2021, the second in June 2022, and the company has now opened in October 2022. With this third MFC, Glovo is looking into leveraging their advanced affordability value proposition and offer affordable fresh and consumer packaged goods (CPG) to the lower middle-income earners, consumers can now additionally order from the third micro fulfillment center through the Glovo Market.
Glovo Market uses the latest in in-store digital technology and dedicated resources to ensure the quickest possible delivery times with customers received their orders in 20-40 minutes. It is accessible through Glovo’s app or website and closed to walk-in customers.
Glovo is working not only with supermarkets such as Carrefour and Naivas, but also with retail brands such as Bulkbox, Diageo, EABL, Reckitt, Heshba, Mesora, Wrigleys, Pernod Ricard, Kimberly Clark, and Farmers Choice just to name a few.
Peter Abok, Q-Commerce Manager at Glovo Kenya has said that the opening of micro fulfillment centers was an impact during the COVID-19 pandemic when consumers shifted to buying groceries and other essential and convenience items from an app and website rather than making such trips.
“This has continued to be the trend even post-pandemic, as more people have gone back to their daily routines and traffic in Nairobi is a norm, Glovo ensures the fastest delivery times in Kenya and as we open the third micro-fulfillment center to cover new areas, we are excited to continue to expand our offering,” Peter said.
Glovo’s micro-fulfilment centers have expanded the retail ecosystem, bringing several advantages. For example, by using Glovo’s micro-fulfilment center, individuals and small businesses can continue to open retail businesses, selling products on the Glovo’s platform which are fulfilled through Glovo warehousing and logistics (last mile) services. By opening up MFC’s Glovo is also creating job opportunities and giving distributors and retailers additional sales channels.