Flurry Analytics announces 2015 State of Mobile

Flurry Analytics, part of the Yahoo Mobile Developer Suite, announces its annual mobile and application usage study. The State of Mobile study uncovers insights around mobile app activity and trends from around the world throughout the last year, on over 2.1 billion smart devices and 3.2 trillion sessions.

 “The mobile industry has matured fast. In fact, the study found 58% mobile growth in 2015, which is stunning, as rates like that are rare in mature industries,” said Simon Khalaf, SVP, Yahoo. “What is even more impressive is the majority of that growth rate came from existing users. In 2015, we estimate that 40% of the 58% total growth in sessions came from existing users. It’s clear that even in its eighth year, the mobile revolution lives on.”

In 2015 overall app usage grew by 58%. Flurry Analytics define app usage as a user opening an app and recording what we call a “session.” With the exception of Games, every app category posted year-over-year growth with Personalization, News & Magazines and Productivity leading the way with triple-digit growth.

Time spent on phablets grew 334% year-over-year, compared to 117% for all form factors, 2.9 times more than the average. With time spent on mobile surpassing that of television, and phablets posting astonishing growth in media consumption, it appears that the cable industry will find in the phablet and its apps its long-awaited digital nemesis.

Phablets have become the unstoppable media consumption device. 27% of all new devices activated for Christmas this year were phablets and 50% of all Android devices activated in the same timeframe were phablets.